Do you eat the best thing first or save the best for last? Most people fall into one of these two categories and according to Brian Wansink’s Mindless Eating there is a simple economic explanation. The people who eat the best thing first tend to have grown up as younger children from large families. The people who save the best for last are more often first borns. Need I say more?
Mindless Eating, by the way, masquerades as a diet book but it’s really about research design! Highly recommended.