Let Me Get Two Packs of Tolstoy and a Carton of Kafka

Every day Sarah sends me nifty things to read and see on my magic computer screen. Today’s stash included a post at Popgadget describing a plan to sell classic novellas in retro cigarette packs via cigarette vending machines after a U.K smoking ban in enclosed public places goes into effect. At least I think they’re going to (try to?) sell these in actual vending machines. Whatever the case, they’re called Tankbooks, and are being produced by Tank, a think tank, creative agency and publishing outfit. Dunno if this is a P.R. stunt, an art project, an honest effort to sell books in an interesting manner, or all of the above. Nifty-looking packages, whatever the case.

 

 


Let Me Get Two Packs of Tolstoy and a Carton of Kafka