One Red Paperclip: Or How an Ordinary Man Achieved His Dream with the Help of A Simple Office Supply

Design by Kyle Kolker

You might have heard this story: Man trades paperclip for house. More here.

We all should have seen this one coming. And I know from comments left on previous posts that there are some of you out there who question the marketing wisdom of covers with no titles, but I saw three people pick this up from the new paperbacks table, read the spine and then the back cover, and one of them bought it justlikethat.


There’s just no comparing a cover like this with all the other ideas that were probably pitched for this; you’ve got to think that someone, somewhere, still thinks that a photo of the house the guy eventually acquired with title type that looks like twisted red paperclips was the way to go. Thankfully, the person with that idea lost.

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One Red Paperclip: Or How an Ordinary Man Achieved His Dream with the Help of A Simple Office Supply