The car as oikos

Chrysler chairman Robert L. Nardelli, in a New York Times article on the trend to outfit cars with elaborate entertainment technology:

“I think a vehicle today has to be your most favorite room under your roof. It has to bring you gratification; it has to be tranquil. It’s incidental that it gets you from Point A to Point B, right?”
Thus the car as oikos. Note that those who are to dwell in this house of the future are deemed incapable of finding gratification in low-tech endeavors:…
The car as oikos