By improbably (and I’ve often thought, mistakenly) landing a brief berth in the Technorati Top 100, 43 Folders was also “discovered” by an unspeakable black mildew of PR people who, on their clients’ behalf, “reach out” to bloggers with the gruesome goal of getting them to trade their credibility for access to free crap and “embargoed” press releases. Mm, pinch me. And, somewhere in there, I heard somebody say, “Marketing is the tax you pay for being unremarkable,” and I dreamed of having that phrase printed on a giant hammer.

In a recent critical essay about economist-philosopher Friedrich Hayek, Jesse Larner notes:

... Hayek understood at least one very big thing: that the vision of a perfectible society leads inevitably to the gulag. Experience should have taught us by now that human societies are jerry-built structures, rickety towers of ad hoc solutions to unforeseen problems. Their development is evolutionary, and as in biological evolution, they do not have natural end-states. They are what they are continuously becoming. Comprehensive models of how society should work reject the wisdom of solutions that work and deny the legitimacy (indeed, from Lenin to Mussolini to Mao to Ho to Castro to Qutb, deny the very right to exist) of individuals who demonstrate anti-orthodox wisdom. Defenders of these models are required by their own rigidity to invent the category of the counterrevolutionary. To Hayek, this is what socialism, communism, and collectivism—he makes little distinction between them—mean: the dangerous illusion of perfectibility. ...

And when the interchangeable young man says, after the cricket game on the lawn, “Ripping performance, old boy! Come up to the house and meet the mater,” well, that touches all my Anglophile buttons.

You will have to understand that the logic of success is radically different from the logic of vocation. The logic of what our society means by “success” supposedly leads you ever upward to any higher-paying job that can be done sitting down. The logic of vocation holds that there is an indispensable justice, to yourself and to others, in doing well the work that you are “called” or prepared by your talents to do.

And so you must refuse to accept the common delusion that a career is an adequate context for a life. The logic of success insinuates that self-enlargement is your only responsibility, and that any job, any career will be satisfying if you succeed in it.

But I can tell you, on the authority of much evidence, that a lot of people highly successful by that logic are painfully dissatisfied. I can tell you further that you cannot live in a career, and that satisfaction can come only from your life. To give satisfaction, your life will have to be lived in a family, a neighborhood, a community, an ecosystem, a watershed, a place, meeting your responsibilities to all those things to which you belong.

You will be told also – ignoring our permanent dependence on food, clothing, and shelter – that you live in a “knowledge-based economy,” which in fact is deeply prejudiced against all knowledge that does not produce the quickest possible return on investment.

The only thing you get to do in this world is choose what a good life is and then aim for it. But that requires being opinionated. Every day you are choosing what’s a good life for you.

“There is nothing funny about a clown in the moonlight.” -Lon Chaney

Bene Gesserit Litany Against Fear

I must not fear. Fear is the mind-killer. Fear is the little-death that brings total obliteration. I will face my fear. I will permit it to pass over me and through me. And when it has gone past, I will turn the inner eye to see its path. Where the fear has gone there will be nothing. Only I will remain.

Here’s some advice for successfully reading a book: You need to stay focused, so try to avoid distractions. Avoid multitasking. Avoid task switching. Turn off the TV. Shift positions occasionally so you don’t get cramps or backaches. Don’t get too comfortable or you might fall asleep. (Interestingly, many of these same rules apply to having sex, except that you can read a book with a cat in your lap.)

Declining books sales have led some publishers into thinking that the way to revive books is to make them more like an online experience. That is truly a mistake! It’s like trying to get people to exercise by making it more like napping.