Web Worker Daily posts a mini-profile of Dayna Bateman, an information architect for Fry Inc. Various education qualifications are listed, and hands-on experience (though education can help out there too). I don't find it a surprise that many shopping and interactive sites get it wrong and need help. Those are big projects and it requires a champion (maybe several) inside the company to push for what may be an expensive overhaul of an existing site. Also, if generals are fighting the last war, then retailers are chasing last year's trends.

What interested me:

• Bateman is working on a master's of science degree in HCI from DePaul ("to formalize what I had learned in the trade"). For someone who's already got deep experience and a reputation in internet retailing, I thought it interesting that she feels the need for a degree. It would be interesting to know whether she wants the degree to provide an academic balance to her resume's real-world experience (she's probably solved problems that haven't occurred to most academics), whether her company encouraged it, or whether she felt she needed a mental change of pace. I'm going at my degree from the opposite direction: I'm hoping to gain some formal knowledge that can help me get experience.
• Very impressed by her commitment to self-education: keeping up with conferences, surfing and shopping to stay on top of new trends and patterns. She soaks herself in her subject.
• She predicts that "transactions will become increasingly simplified" as mobile phone use becomes more prevalent. Using a cell phone frees people from being tethered to their PC in order to shop and buy. (And it is all about shop and buy, isn't it?) I'll keep an eye on whether my coursework in the coming years even touches on mobile technology at all.

I'm all for simplification--spare me from having to create an account at every store I want to buy from. However, as someone who uses a Tracfone and practices one-way cell calls (I can call you, but you can't call me because I leave my phone turned off), I feel like a curmudgeonly grandpa snapping at new-fangled progress.