A good magazine article doesn’t need an introduction, so don’t begin with the background of your subject, how you happened to get interested in it, why the reader should read it, or how you obtained the information for it. Begin your article with conflict that produces tension, often revealed by including a brief example or anecdote and problem that will be resolved at the end. It’s a good rule to start as near the end as possible and then plunge your reader into the central tension. When you’ve involved your reader in this way, weave in background facts or information as you think the reader needs it to understand the purpose and point of your piece.
DONALD M. MURRAY