Four-Quadrant Movies

In the world's neverending quest to quantify, there is the concept of the "four-quadrant movie." I'm sure there are demographic breakdowns like this for any industry, and this may serve as a simple heuristic for making quck decisions, but geez -- isn't it also a Procrustean bed?

Liz and I recently saw Darkest Hour and The Shape of Water. Neither of which I think would appeal much to quadrants 1 and 2 (men and women under 25 years old). There is no quadrant for "popcorn-worthy movie," which seems to be the basis of our movie-going decisions.

Michael E Brown @brownstudy