"Individually tailored care"

The Secret Diary of Hendrik Groen, Hendrik Groen, Hester Velmans (Translator)

After a while, the phrase old-age home began making people feel uneasy. It was replaced with retirement home and then assisted-living facility. The nursing home became a “care center.” And in the latest version, it seems I am enrolled in a “market-oriented health-services organization providing individually tailored care.” I now understand why health-care costs keep skyrocketing.